Ubermorgen.com (AT/CH/USA) /
Venue: Web campaign and sticker intervention in the city
BEING SOFT MEANS LISTENING TO YOUR HEART.
LISTENING TO YOUR HEART IS HARD.
YOUR HEART SAYS "YES" AND YOUR HEAD SAYS "NO."
YOUR HEAD ALMOST ALWAYS SAYS "NO."
.Oil. pays respect to the dark underground, to the thousands of pure diamonds drilling deep into our mother earth's womb to spill the black blood of organic life populating our planet millions of years ago. A new age of energy will rise from the ashes. The dawn of a new era. The heavy metal beat of great times passed. Chinese single children will drink oil like vampires drink the blood of their creators. Make Each Drop Count! While every global brand except .Oil. is espousing the "it's all about you, have some fun, we're all important, it's about humans being individuals" karmic snake oil, .Oil. is telling you to look at history, look at bigger patterns, realize that technology and "good intentions" are not going to save the day. We are insignificant, it says. What matters is not that we are alive, but what we do with our time. Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Be Hard. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of hard people. Doing all kind of hard things. Thats hard. Well, we’re with soft. Soft is the relentless pursuit of a regret free life. Hard may have the brain but soft has the balls. The hard might recognize things for how they are. The soft see things for how they could be. Hard critiques. Soft creates. It is illegal to kill people for being soft. I am bold, i am different. He is different, he is a freak. Just say no to being hard. Yes we can - be soft. The fact is if we didn't have soft thoughts we would have no interesting thoughts at all. Hard may have the plans but soft has the stories. Hard may have the authority but soft has one hell of a hangover. Its not hard to take risks, it's soft. To be soft is to be brave. The Soft is not afraid to fail. The Soft knows there are worse things than failure, like not even trying. Hard had one good idea, and that idea was soft. You can’t outhard soft. So don’t even try. Remember only soft can be truly brilliant. So, BE SOFT!
Wendy, UBERMORGEN.COM: "I think .Oil. is a solid campaign that hits the high-value gasoline market they're targeting very well. Its not targeting the people who want to sit in a cubicle from 9-5, drive with a electro car and work for "the man." Its a campaign targeting the wild and untamable who are willing to take high risks and be called "soft" by those who accept status quo."
SOFT IS THE RELENTLESS PURSUIT OF A REGRETFREE LIFE! http://www.dotoildot.com
UBERMORGEN.COM (AT/CH/USA, *1995)
UBERMORGEN.COM is an artist duo created in Vienna, Austria, by lizvlx and Hans Bernhard. Behind UBERMORGEN.COM we can find one of the most unmatchable identities – controversial and iconoclastic – of the contemporary European techno-fine-art avant-garde. Their open circuit of conceptual art, drawing, software art, pixel painting, computer installations, net.art, sculpture and digital activism (media hacking) transforms their brand into a hybrid Gesamtkunstwerk. The computer and the network are (ab)used to create art and combine its multiple forms. the permanent amalgamation of fact and fiction points toward an extremely expanded concept of one’s working materials that for UBERMORGEN.COM also include (international) rights, democracy and global communication (input-feedback loops). “Ubermorgen” is the German word both for “the day after tomorrow” and “super-tomorrow”.